Headline Analyzer
Analyze and score your headlines for clarity, sentiment, and power words. Free headline analyzer for bloggers and writers.
Three steps to get started
Type your headline
Enter any headline or title in the input field. The score updates live as you type.
Review the breakdown
Check word count, character count, number usage, power words, emotional words, and sentiment.
Follow suggestions
Apply the improvement tips to boost your score. Aim for a score of 60 or higher for best results.
Write headlines that get clicks
A headline analyzer scores a title against measurable structural traits that correlate with click-through, then tells you which lever to pull. It cannot judge whether your idea is interesting - it checks length, specificity signals, and word choice, the parts of headline writing that generalize across topics.
What the 0–100 score is actually measuring
The scoring is transparent rather than a black box. Every headline starts at a neutral baseline of 50, and five checks move it from there:
- Word count (+15 / −10): Six to ten words earns the bonus. Fewer than four or more than fourteen loses points - the first lacks context, the second gets skimmed past.
- Character count (+10): Awarded in the 40–70 range, which keeps you inside Google's title display width while still saying something.
- Contains a digit (+10): Any numeral anywhere in the string. “7 Ways” and “Q3 2026” both qualify.
- Power words (+5 each, capped at 15): Matched against a curated list - proven, ultimate, secret, instant, guaranteed, essential, and their relatives.
- Emotional words (+3 each, capped at 10): A separate vocabulary of terms that carry affect rather than urgency.
Sentiment is reported alongside the score but does not change it. Positive and negative word lists are counted and whichever side wins sets the label - positive framing suits aspirational and how-to content, while negative framing (“Stop Doing This”) works for cautionary pieces. Sixty-one and above reads as Good; eighty and above, Excellent.
Why 60 characters keeps coming up
Google does not truncate titles at a character count - it truncates at a pixel width of roughly 600px on desktop. Because character widths vary (an i is far narrower than a W), 60 characters is a practical proxy rather than a hard rule. A title full of capitals and wide letters can clip at 55; a lowercase-heavy one may survive past 65. Front-load the words that carry meaning so the ellipsis eats something expendable.
One caution about optimizing to a number: power words work because they are unexpected. Stacking four caps out the bonus while producing a headline that reads like spam. A sixties-to-seventies score with one well-placed power word beats a ninety built from clichés.
Scoring is computed in JavaScript on this page as you type - nothing is uploaded or stored, so unpublished headlines stay unpublished.